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Instagram are supporting business accounts more than ever before, and with over 200 million businesses now on Instagram it's hard to stand out from the rest of the crowd, especially if you have a very small following. Lucky for you, there a few steps you can take to ensure your professional or personal can have 1000 quality followers.
1.Turn your account into a business profile
Before you get started creating content, you need to make sure the rest of your account looks good. Make sure your followers can tell who you are and what you do from just a glance at your bio and your username, your username should be easy to search as well as recognise. You should also:
Make your account public/a business account
Choose a profile picture which aligns with your brand eg your logo
Add a link to your website, insta shop etc so it’s easy for your followers to view and shop your products/services
Turn your notifications on so you can engage with your active followers
2.Have a brand voice
The photos and videos you post are arguably the most important part of your page, but having a good quality caption should never be an after though. You should try to develop a voice for your brand and use this in all your captions, this will make you appear more ‘human’ and relatable to your followers and they’ll be more likely to follow you. When choosing a voice, you need to keep your audience in mind, do you want to appear casual yet professional, or educational and funny? Whatever voice you choose, make sure you stick with it.
3.Don’t be scared to use new, trending formats
Instagram have jumped on the TikTok trend by releasing reels which is a form of short videos. Reels are a great way to create funny, relatable content which will help you gain followers. Make sure you use sounds which haven't been used by too many people (less than 10,000 is ideal) or your video will get lost in a sea of other reels.
4.Engage with other users
The best way to draw attention to your page is to engage with accounts that interest you or people you think would be interested in your product or service. When they see you’ve followed them, they’ll more than likely have a look at your profile, and you can interreact with their posts when they pop up on your feed.
5.Use the interactive features on stories
Along with sharing the pictures than wouldn’t make it to your feed, stories give you the opportunity use polls, set event reminders and even utilise the ‘ask a question’ feature. This is a great way for your followers to interact with you more and you can find out more about your audience.
6.Quality over quantity
It’s important to remember that a small amount of quality followers is better to have than thousands of inactive followers who most definitely won't be buying from you. The more effort you put into your page the more you will get out of it, don’t worry about quick fixes such as buying followers, as this will ultimately cause more harm than good to your account.
7.Don’t be afraid to let an expert take over your account
If you’re struggling to get going with posting to your page or simply don’t have the time to spend on social media, hand it over to an expert. A social media manager can keep track of any algorithm changes and new trends within the platform, and will adapt your strategy and the content based on the latest updates, this means you’ll have more time to focus on other aspects of your business whilst your page is left in great hands.
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